最近十幾年，台灣媒體用字越來越帶有中國風格，最明顯的變化之一，就是把原本中性的「策略」改寫成帶軍事意味的「戰略」。 賣手機的商業手法變成「行銷戰略」；政府因應疫情振興經濟成了「戰略」；連鼓勵民眾買書、振興文創產業，也要用「戰略」包裝。 更讓人意外的是，一本教英文的雜誌《英語島》（English Island）裡，也出現了這個詞。在〈世界的移住風潮：I-Turn日本青年的浪漫鄉村夢〉這篇文章中寫道：「…除了政府4年前開始推行『地方創生』政策，今年3月，日本旅遊局還提議把『遊客到鄉村』（體驗農村住宿型旅遊）當作觀光政策的主要戰略。」 什麼時候開始，大大小小的事情都要「戰」一下了？ 思想形塑語言，語言也創造思想。 在這個紛亂的時代，本來只是政府或企業的普通「策略」，媒體卻習慣用「戰略」來呈現。我認為，這股風氣不該再繼續。 為什麼我要特別花時間討論這件事？ 老實說，這和我的設計本科背景有很大關係。 設計訓練讓我養成一個習慣：每一個字、每一個圖、每一條線條，都必須有意義。最好的設計，就是「你無法再加上任何東西，也無法拿掉任何元素」，好的設計就是「增一分則太

When I first encountered the world of Danish design, I was struck by its simplicity and elegance. It’s a style that speaks volumes without shouting. This is exactly what 1234design Horsens embodies. They blend creativity with strategy, crafting design solutions that are not just beautiful but purposeful. If you’re looking to understand how design can transform your business or urban project, this is where you start. Why Danish Design Trends Matter Today Danish design trends h

Industrial design shapes the way we interact with everyday objects, blending functionality with aesthetics. Among the many design traditions worldwide, Danish industrial design stands out for its unique approach that combines simplicity, functionality, and sustainability. This blog post delves into the essentials of industrial design, with a special focus on the principles and characteristics that define Danish innovation in this field. Essentials of Industrial Design Industr

Denmark is renowned for its innovative approach to urban planning and sustainable city living. Across the country, transformative initiatives are redefining how urban spaces function, blending environmental consciousness with social inclusivity and cutting-edge design. These projects are not only reshaping the physical landscape but also enhancing the quality of life for residents and visitors alike. This article explores some of the most impactful modern urban development ef